the Valerie Fitzgerald Group
Get the Book

Archive for the ‘Selling a home’ Category

Ten ways to sell your home faster

Decreased home values makes it a difficult time to sell. It’s a buyer’s market, with home prices extraordinarily low. But sellers are not at a complete loss. Despite challenging times in real estate, homeowners can make some wise decisions along the way that will improve their chances of selling their home more quickly and getting more money for it.

Here are the top 10 mistakes homeowners make when selling their home according to Dana Bauguss, managing broker in ReMax Greater Atlanta:

Lots of homeowners cry when they sell.  Sometimes it begins before the sign is stuck in the yard.  Why?  Sellers have developed relationships with their homes.  Homes hold treasured memories so it is no surprise for Sellers to become emotional.  However, some Sellers cry for another reason.  They sob because they are victims of the top ten selling mistakes and they can’t sell their home.

1. Sellers don’t hire a qualified agent. The biggest mistake sellers can make is they don’t hire a REALTOR to professionally market their home, Bauguss said. All real estate licensees are not the same. Only those who are members of the National Association of REALTORS are properly called REALTORS. No matter whom you hire, as a seller you need to interview the agent for the “job” of selling your home and review marketing plans.  Selling (and buying) your home is one of the largest financial investments you’ll make.  Considering the small upside cost and the large downside risk, sellers need to hire a professional.

2. Sellers price their home too high. Pricing a home is an art.  Of course market value is based on comparable sales but market movement, demand, location and condition are factors also.  If the home is overpriced then buyers won’t look at it or they will submit lowball offers.

3. The house isn’t ready for showing.  Sellers need to listen to their real estate agent and do everything on the list to prepare the home to sell at least two weeks before the first showing.

4. The home is in bad condition. Sellers need to get their home ready to sell.  They need to do more than make the beds and clear the dishes out of the sink.  Minor repairs and quick fixes can boost the chance of a quick sale.  If buyers see deferred maintenance then they will wonder what else is wrong with the house.  So fix sticky doors, dripping faucets and torn screens.

5. Sellers don’t get rid of the clutter. Throw out anything that is not needed and pack away most of your decorative items.  Make your closets as big as possible by packing out of season clothes.

6. Sellers don’t deep clean. Make everything extra clean inside and out.  Clean fingerprints and appliances. Mop and wax until the house sparkles.  Tidy the yard and add flowers for color.  Make sure there is great curb appeal and an inviting front door.  A great first impression will make the buyers think the house has been maintained.

7. The house smells. The seller needs to get rid of all smells.  Sellers are so comfortable with their homes they can’t smell the odors.  Clean the carpet and drapes and open the windows.

8. Sellers don’t stage their home. The house needs to be staged and depersonalized so the buyer looks at the house and not the seller’s belongings. View this professional staging PHOTO GALLERY.

9. Sellers don’t leave during showings, inspections or appraisals. When buyers are looking at your home, they want the seller gone! They need to talk about your house, talk to the inspector and be able to think out loud.  Sellers don’t need to chit chat with buyers or the selling agent.  This is a huge mistake!  You will tend to look desperate, needy or controlling.  Remember you are paying an agent for representation.  If you stay, this will cost you money.

10.  Sellers refuse to drop the price. If the home has been on the market for more than 30 days without an offer, the seller must be prepared to lower the prices.

What tips do you have for selling your house more quickly? How long has your house been on the market?

From Atlanta Journal Constitution.

The Valerie Fitzgerald Group specializes in luxury residential real estate in Beverly Hills, Bel Air, Brentwood, Santa Monica and Malibu. Valerie has more than 20 years of real estate experience and is known for her solid reputation in the West Los Angeles brokerage community. She’s also the author of Heart and Sold: How to Survive and Build a Recession-Proof Business.

Subscribe to this blog: Valerie Fitzgerald Group Blog.

Follow me on Twitter: http://twitter.com/ValreFitzgerald

When Your Selling Price is too High, Beware!

Meeting With Realtors

So you’ve decided to sell your home and have a fairly good idea of what you think it is worth. Being a sensible home seller, you schedule appointments with three local listing agents who’ve been hanging stuff on your front doorknob for years. Each Realtor comes prepared with a “Competitive Market Analysis” on fancy paper and they each recommend a specific sales price.

Amazingly, a couple of the Realtors have come up with prices that are lower than you expected. Although they back up their recommendations with recent sales data of similar homes, you remain convinced your house is worth more.

When you interview the third agent’s figures, they are much more in line with your own anticipated value, or maybe even higher. Suddenly, you are a happy and excited home seller, already counting the money.

A Sales Practice Called “Buying a Listing”

If you’re like many people, you pick Realtor number three. This is an agent who seems willing to listen to your input and work with you. This is an agent that cares about putting the most money in your pocket. This is an agent that is willing to start out at your price and if you need to drop the price later, you can do that easily, right?

After all, everyone else does it!

The truth is that you may have just met an agent engaging in a questionable sales practice called “buying a listing.” He “bought” the listing by suggesting you might be able to get a higher sales price than the other agents recommended. Most likely, he is quite doubtful that your home will actually sell at that price. The intention from the beginning is to eventually talk you into lowering the price.

Why do some agents “buy” listings this way?

There are basically two reasons. A well-meaning and hard working agent can feel pressure from a homeowner who has an inflated perception of his home’s value. On the other hand, there are some agents who engage in this sales practice routinely.

From Real Estate ABC

The Valerie Fitzgerald Group specializes in luxury residential real estate in Beverly Hills, Bel Air, Brentwood, Santa Monica and Malibu. Valerie has more than 20 years of real estate experience and is known for her solid reputation in the West Los Angeles brokerage community. She’s also the author of Heart and Sold: How to Survive and Build a Recession-Proof Business.

Subscribe to this blog: Valerie Fitzgerald Group Blog. Follow me on Twitter: http://twitter.com/ValreFitzgerald